Creative Director, UI/UX & Graphic Designer, Amateur Photographer and Video Editor.
Crafting impactful designs that blend creativity and strategy seamlessly, and drive meaningful user engagement via innovative digital experiences, transformative branding, and compelling visual storytelling - for over 14 years.
14+ Years
Experience
14+ Years
Experience
14+ Years
Experience
14+ Years
Experience
India
Location
India
Location
India
Location
India
Location
Available
Freelance
Available
Freelance
Available
Freelance
Available
Freelance
Skillsets
Branding
Crafting visual identity for cohesive brand representation
Branding
Crafting visual identity for cohesive brand representation
Branding
Crafting visual identity for cohesive brand representation
Branding
Crafting visual identity for cohesive brand representation
UI/UX Design
Enhancing user interaction for intuitive digital experiences
UI/UX Design
Enhancing user interaction for intuitive digital experiences
UI/UX Design
Enhancing user interaction for intuitive digital experiences
UI/UX Design
Enhancing user interaction for intuitive digital experiences
Packaging
Creating appealing, functional packaging for products
Packaging
Creating appealing, functional packaging for products
Packaging
Creating appealing, functional packaging for products
Packaging
Creating appealing, functional packaging for products
Web Design
Designing user-friendly, visually captivating websites for clients
Web Design
Designing user-friendly, visually captivating websites for clients
Web Design
Designing user-friendly, visually captivating websites for clients
Web Design
Designing user-friendly, visually captivating websites for clients
Digital & Print Design
Developing creative visuals for digital/printed materials and marketing
Digital & Print Design
Developing creative visuals for digital/printed materials and marketing
Digital & Print Design
Developing creative visuals for digital/printed materials and marketing
Digital & Print Design
Developing creative visuals for digital/printed materials and marketing
Product Design
Conceptualizing and refining innovative product solutions
Product Design
Conceptualizing and refining innovative product solutions
Product Design
Conceptualizing and refining innovative product solutions
Product Design
Conceptualizing and refining innovative product solutions
Awards
CMO Asia
Best Twitter Campaign
YES BANK
2016
CMO Asia
Best SM Campaign
ITC Hotels
#IndiaInstaMeet
2017
Twitter
Most followed bank in the world
YES BANK
2017
CMO Asia
Best SM Campaign of the Year
YES BANK
#YESMaximum
2017
Social Samosa
Best Brand in BFSI Sector
YES BANK
2017
afaqs! Foxglove
Best Use of Twitter & Influencer Marketing
Motorola
2019
afaqs! Foxglove
Best Use of Digital Brand Video (Single & CSR) – Regional
SPACES
2020
e4m Healthcare Marcom Awards
Best Use of Digital Medium
Metropolis
2020
afaqs! Foxglove
Best Online Integrated Campaign – National
RYP | Reclaim your privacy
2021
Work Experience
2021 — Present
Etc Agency
Head of Design
As Head of Design at Etc. Agency, I led high-impact creative projects, including the FIFA World Cup 2022, collaborating with global brands like FIFA, GWC, and Mowasalat. I’ve spearheaded rebranding initiatives across industries—insurance, healthcare, logistics—crafting strategic, visually compelling brand identities. Beyond design, I’ve built and mentored creative teams, driving innovation and excellence across digital, print, and UI/UX. My ability to lead remotely, manage global collaborations, and deliver results that elevate brand presence made me a valuable creative leader.
2021 — Present
Etc Agency
Head of Design
As Head of Design at Etc. Agency, I led high-impact creative projects, including the FIFA World Cup 2022, collaborating with global brands like FIFA, GWC, and Mowasalat. I’ve spearheaded rebranding initiatives across industries—insurance, healthcare, logistics—crafting strategic, visually compelling brand identities. Beyond design, I’ve built and mentored creative teams, driving innovation and excellence across digital, print, and UI/UX. My ability to lead remotely, manage global collaborations, and deliver results that elevate brand presence made me a valuable creative leader.
2021 - 2021
HP Studio
Seniot Art Manager (Contractual)
Experienced in leading global design initiatives across APAC, EMEA, MENA, WW, and India, I played a key role in redefining HP’s brand presence. I led the HP Z Book visual identity revamp and spearheaded rebranding efforts across international markets. As the creative lead for HP LearnPro and PrintLearnCenter (India), I drove innovative design strategies that enhanced engagement and cultural relevance. Additionally, I developed a fresh design language for HP’s sustainability initiatives in Europe, aligning with global environmental goals.
2021 - 2021
HP Studio
Seniot Art Manager (Contractual)
Experienced in leading global design initiatives across APAC, EMEA, MENA, WW, and India, I played a key role in redefining HP’s brand presence. I led the HP Z Book visual identity revamp and spearheaded rebranding efforts across international markets. As the creative lead for HP LearnPro and PrintLearnCenter (India), I drove innovative design strategies that enhanced engagement and cultural relevance. Additionally, I developed a fresh design language for HP’s sustainability initiatives in Europe, aligning with global environmental goals.
2019 - 2020
21N78E Creative Labs
Creative Director - Art
As a creative lead, I managed a multidisciplinary team of designers, artists, and writers, overseeing campaigns from concept to execution. I drove innovation across digital, social media, and print, ensuring every design resonated with its audience. Collaborating closely with copywriters, I refined content for clarity and engagement, ensuring a seamless blend of visuals and messaging. My strategic, hands-on approach maintained quality, fostered creativity, and delivered impactful campaigns. Passionate about storytelling through design, I bring a proven track record of leading high-performing teams and delivering compelling brand experiences.
2019 - 2020
21N78E Creative Labs
Creative Director - Art
As a creative lead, I managed a multidisciplinary team of designers, artists, and writers, overseeing campaigns from concept to execution. I drove innovation across digital, social media, and print, ensuring every design resonated with its audience. Collaborating closely with copywriters, I refined content for clarity and engagement, ensuring a seamless blend of visuals and messaging. My strategic, hands-on approach maintained quality, fostered creativity, and delivered impactful campaigns. Passionate about storytelling through design, I bring a proven track record of leading high-performing teams and delivering compelling brand experiences.
2018 - 2019
Publicis Sapient
Associate Creative Director - Design
Collaborated with Publicis Sapient on high-profile UI/UX projects, enhancing digital experiences for Dubai Internet City (dic.ae) and Dubai World Trade Center (dwtc.com). My work ensured seamless, user-centric interfaces aligned with client objectives. Additionally, I contributed as a creative resource for social media campaigns targeting the MENA region, working with global brands like Jeep, Mastercard, Fiat & Chrysler, and McDonald's. From conceptualization to execution, I delivered visually compelling designs that engaged diverse audiences. This role showcased my ability to drive impact across large-scale digital platforms and dynamic social campaigns.
2018 - 2019
Publicis Sapient
Associate Creative Director - Design
Collaborated with Publicis Sapient on high-profile UI/UX projects, enhancing digital experiences for Dubai Internet City (dic.ae) and Dubai World Trade Center (dwtc.com). My work ensured seamless, user-centric interfaces aligned with client objectives. Additionally, I contributed as a creative resource for social media campaigns targeting the MENA region, working with global brands like Jeep, Mastercard, Fiat & Chrysler, and McDonald's. From conceptualization to execution, I delivered visually compelling designs that engaged diverse audiences. This role showcased my ability to drive impact across large-scale digital platforms and dynamic social campaigns.
2015 - 2018
Windchimes Communications
Creative Director - Art
Led UI/UX design for Xebra.in, a cutting-edge SaaS platform optimizing accounting processes with a seamless, user-centric experience. Managed daily design team operations, ensuring high-quality outputs and alignment with project goals. Additionally, I designed and delivered websites, microsites, and landing pages for top brands like Lupin Pharmaceuticals, YES BANK, Nestlé, Organic India, and ITC Hotels, crafting tailored digital solutions that elevated brand presence and engagement. This role showcased my expertise in leading creative teams, driving strategic design, and delivering impactful digital experiences across diverse industries.
2015 - 2018
Windchimes Communications
Creative Director - Art
Led UI/UX design for Xebra.in, a cutting-edge SaaS platform optimizing accounting processes with a seamless, user-centric experience. Managed daily design team operations, ensuring high-quality outputs and alignment with project goals. Additionally, I designed and delivered websites, microsites, and landing pages for top brands like Lupin Pharmaceuticals, YES BANK, Nestlé, Organic India, and ITC Hotels, crafting tailored digital solutions that elevated brand presence and engagement. This role showcased my expertise in leading creative teams, driving strategic design, and delivering impactful digital experiences across diverse industries.
2013 - 2015
Social Pipal
Senior Graphic Designer || Design Lead
2013 - 2015
Social Pipal
Senior Graphic Designer || Design Lead
2012 - 2013
Social Kinnect
Senior Graphic Designer
2012 - 2013
Social Kinnect
Senior Graphic Designer
2011 - 2012
Prime Focus World
Senior Graphic Designer
2011 - 2012
Prime Focus World
Senior Graphic Designer