Altogether Magazine by Qatalum
A shimmering beacon in the aluminium industry's journey toward a greener tomorrow
Problem
Despite Qatalum’s world-class operations and industry leadership in sustainability, there was a gap in consistent internal and external storytelling. The Altogether magazine, while informative, had become visually and tonally dated across earlier editions—lacking the energy, sophistication, and clarity needed to reflect Qatalum’s future-forward ethos and green ambition. Key Issues Identified: Visual Stagnation: • Previous editions followed a templated, corporate-heavy aesthetic, which didn’t inspire readership or reflect the dynamic evolution of the aluminium industry. Low Engagement: • Layout and content hierarchy didn’t draw readers in—both digitally and in print. Disconnected Narrative: • The brand’s sustainability strides were buried in technical language, limiting reach beyond niche stakeholders.
Solution
The 11th edition of Altogether magazine was reimagined not just as a publication—but as a strategic communication tool to align with Qatalum’s sustainability vision, stakeholder engagement, and industry leadership. Why the Magazine Is Essential: • Acts as a cultural chronicle of Qatalum’s values, people, innovation, and impact. • Serves as a thought leadership platform within the aluminium and energy sectors. • Strengthens internal morale and pride, while positioning the brand as a transparent, progressive leader globally. ________ Key Redesign Shifts: ________ Editorial Direction with Purpose: Core theme: • Decarbonizing Aluminium—positioned up front to align with global sustainability goals. • Stronger narrative structure with human stories, case studies, and milestones. ________ Visual Language Upgrade: • Sleek, minimal layouts with bold typographic hierarchies. • Use of modern color palettes, crisp infographics, and lifestyle-style photography to elevate storytelling. • Clean white space and visual breathing room that makes dense information more digestible. ________ Digital-First Thinking: • Designed with multi-format adaptability (PDF, web-friendly versions, email embeds). • Interactive elements and richer imagery improve screen readability and shareability. ________ Employee-Centric Content: • Spotlights on internal teams, success stories, and cross-functional contributions added warmth and relatability. ________ The redesign of Altogether was not just cosmetic—it was cultural repositioning. It transformed the magazine into a bridge between Qatalum’s legacy and its future, elevating not just how it communicates, but who it communicates with.
The Details
The Spreads
The 11th edition of Qatalum's Altogether magazine—a shimmering beacon in the aluminium industry's journey toward a greener tomorrow. Unveiled on September 6, 2023, this issue casts a spotlight on the pivotal theme of decarbonizing the aluminium industry, underscoring Qatalum's commitment to sustainability and innovation.
https://www.qatalum.com/Media/News/Pages/Qatalum-Unveils-Altogether-Magazine's-11th-Edition.aspx
This edition doesn't just talk the talk; it walks the walk by highlighting Qatalum's strides in reducing carbon emissions and embracing eco-friendly practices. It's a testament to the company's dedication to fostering a greener future, aligning with global efforts to combat climate change.
