Wings, fries, sides, repeat.
Chicken Wings experts bringing flavours to KSA
Problem
Despite Wingstop's growing presence in nearby regions like Dubai and Kuwait, Saudi consumers were still left waiting. The love for bold, saucy flavors had built up anticipation, creating a gap between rising demand and actual availability. Fans in KSA constantly wondered when they would finally get a taste of Wingstop in their own cities.
Solution
We turned this anticipation into a launch moment through a 360° campaign — combining digital excitement with on-ground activation. Teasing banners and social hints built suspense. Innovative mall banners, localized store events, and targeted social media contests fueled the buzz. Flavor-focused content introduced the unique Wingstop experience, turning long-awaited cravings into a nationwide flavor celebration.
