Puraniks - Guided Journey Platform
Game-changing innovation that broke the barriers created by the pandemic
Problem
The COVID-19 pandemic brought unprecedented disruption to the real estate industry. With physical site visits nearly impossible, sales centers closed, and lockdowns limiting movement, one of the most crucial touchpoints in property buying — the in-person site experience — was suddenly unavailable. In real estate, physical visits play a critical role: • Buyers feel the need to personally see the property before committing. • Human interaction with sales associates builds trust and comfort. • Detailed walkthroughs, sample flats, and construction updates help drive decisions. The existing digital solutions (basic project microsites, fragmented information, and passive virtual tours) were insufficient to replace this critical experience. The industry was staring at stalled sales cycles, hesitant customers, and an uncertain recovery timeline. The challenge was to recreate the physical real estate sales journey digitally, while still preserving: • The human-to-human interaction • The guided, consultative sales process • The confidence-building experience for buyers.
Solution
The Puraniks Guided Journey Platform emerged as a game-changing innovation that broke the barriers created by the pandemic. By integrating a fully interactive, sales-led digital platform — accessible via mobile and tablet — the solution allowed sales associates to conduct real-time guided virtual site visits from the safety of their homes. Key elements of the solution included: • Guided Sales Conversations: A 2-way interactive interface where sales associates personally walked customers through projects, amenities, and inventory using video conferencing tools integrated with the app. • Immersive Digital Walkthroughs: High-quality 360° project overviews, sample flat tours, and VR-enabled experiences allowed customers to explore spaces virtually, with sales reps addressing queries live. • Real-time Inventory Access: Dynamic inventory dashboards integrated with Salesforce provided up-to-date availability, pricing, and unit-specific data. • Construction Progress Updates: Drone footage, 3D renders, and periodic updates gave buyers transparency and confidence about project timelines. • Instant Booking & Payments: Secure payment gateways enabled seamless instant bookings and reservation of units, all within the same platform. • Leave-behind Digital Collateral: e-brochures, pricing sheets, and customized links were shared post-call to nurture leads further.
