Honeywell PLT Roadshow
Transforming a technical showcase into a company-wide internal festival of innovation.
Problem
Despite Honeywell's cutting-edge expertise in areas like electrical design, computing platforms, and aerospace systems, internal employee engagement with complex technology showcases often faces multiple barriers: • Low awareness or recall of event specifics amidst daily work. • Lack of emotional or professional incentive to attend live technical showcases. • Complex themes may feel too niche for employees outside specific engineering domains. • Missed opportunity to foster cross-functional learning and internal technology evangelism. Honeywell needed a highly engaging internal B2B event promotion strategy that could: • Simplify complex themes for diverse employee audiences. • Drive live participation at the Bengaluru campus. • Create internal buzz while showcasing Honeywell's advanced technological capabilities.
Solution
Communication Strategy Unified Theme: "Experience the Future of Computing — Up Close. Live. First-Hand." Positioning the PLT Roadshow as an exclusive, must-attend internal event that offers rare live access to emerging tech platforms. Key Messaging Buckets: • Professional Curiosity: Explore what's next in Electrical, Mechanical, ASIC/FPGA, and High-End Computing. • Hands-On Learning: Real physical displays, live demos, and expert sessions. • Cross-Functional Relevance: Regardless of your function, see how Honeywell’s technology shapes the future. • Internal Pride: Be part of Honeywell’s innovation leadership. On-Ground Experience Design • Zoned Displays: Each theme (Electrical, SoC, RTOS, etc.) gets a well-branded, distinct display zone. • Live Interactions: Tech leads present live demos; mini-talks scheduled throughout the day. • Interactive Kiosks: Touch-based displays for deeper dives into product stories. • Selfie Walls & Visual Backdrops: Branded photo-op zones to boost social sharing internally. • Swag & Giveaways: Branded Honeywell merchandise for early attendees, quiz winners, or survey participants. Post-Event Engagement • Event Recap Emailer: Highlights of displays, quotes from attendees, and leadership bytes. • Photo Gallery: Internal portal to relive event moments. • Recognition: Acknowledge teams involved; feature them on internal newsletters.
Teaser Emailer
Posters in Office Premises
Multi-Channel Internal Promotion Plan
• Posters & Signages: Vibrant, visually technical posters across campus — cafeterias, lifts, breakout zones, etc.
• Emailers: Countdown mailers + sneak peeks of key displays + "Why Attend" highlight emails.
• Internal Comms (Yammer/Teams): Teasers, speaker introductions, behind-the-scenes setup photos.
• Bookmarks/Desk Drops: Physical bookmarks as collectible invites with event details and QR code for schedule.
• Digital Screens/Intranet: Rotating banners on intranet portals and digital screens across workspaces.
• Gamification & Contests: Trivia contests, spot quizzes, and photo ops to drive participation.
